Story integration is key within the visual representation of any song. Develop an engaging concept beyond singing/beauty shots, utilize story points for engagement in other mediums, and allow the finished product to develop a life of its own.
› High On the Hog Video
A real blog was used to integrate real world advertisement within the construct of the video.  It will be used in conjunction with press and fans to blur the line between fact and fiction, and help spread the word about the song.

Images (click to enlarge)