Reverse engineer the commercial.
Utilize multiple mediums to tell one cohesive story.
In sum: marry viable story to products, ensuring content value, heightening engagement.
|Hulu - study 2009
Hulu users would prefer watching one 2 minute commercial instead of four 30 second ones during 22 minute TV shows, the company told AdAge:
|Doritos Backstage Images (click to enlarge)